Press Release - March 4, 2002

Heritage Reports Another Record-Breaking Exclusively Internet™ Auction

Dallas, TX -- Heritage's latest EI sale closed February with $285,239 in sell-through! Conducted from February 19 through 26, this was the first Heritage Exclusively Internet™ sale to break the $275,000 barrier. 496 lots found new homes out of 695 lots offered, with 257 successful bidders (out of 632 bidders participating).

"Bidders love these auctions," according to Heritage Co-Chairman Steve Ivy, "because the selection is terrific, and the closings occur at the same scheduled time each week (Tuesday nights at 10pm CT) so they're easy to plan for. Even though we send outbid notices, the bidders know that our system is honest, straightforward, and easy to use, so most of them bid only once on each lot, and they bid their maximum. Hundreds of lots, most in fact, sold for less than the bidders’ maximums, and several were purchased for thousands of dollars below the maximums, which happens frequently."

Heritage's other Co-Chairman, Jim Halperin, agrees. "Bidders often tell us that the most effective Internet bidding strategy in all Heritage sales is simply to bid the most amount you would pay for each auction lot, since your top bid can never be seen by other bidders or consignors. Therefore each winning bid will never exceed the next increment above the second highest bid. Our regular Internet bidders know this from experience, because they generally win lots at well below their proxy bids."

Heritage’s weekly Exclusively Internet™ begin and close every Tuesday evening at 10 PM CT, at Heritage’s award winning website http://www.HeritageCoin.com. Every single-coin lot includes full color enlargeable images of the obverse and reverse, latest population and third-party pricing data, and comparable auction records to help bidders determine their bids with confidence. HeritageCoin members who sign up with My Wantlist™ online are automatically notified whenever specific coins they need are posted for bidding.

Here are a few of the highlights sold in the April 17 Exclusively Internet™ sale:
1915-S $50 Panama-Pacific 50 Dollar Round $39,100
http://images.heritagecoin.com/images/hnai/75/22024/22024001134o.jpg
1907 $20 High Relief, Wire Rim MS63 NGC. $10,637.50
http://images.heritagecoin.com/images/hnai/75/22024/22024001277o.jpg
1866-S $20 No Motto AU50 NGC. $8337.50
http://images.heritagecoin.com/images/hnai/75/22024/22024001232o.jpg
1849-C G$1 Closed Wreath MS61 NGC. $6900
1911 $10 MS66 NGC. $6325
1837 50C MS65 NGC. $5520
1884-S 10C MS66 NGC. $5175
1848-O $10 AU58 PCGS. $5175
1865 3CN PR65 NGC. $5060
1894 S$1 MS64 PCGS. $4830
The complete prices realized along with full-color images of every coin in this sale, and all other Heritage auctions, are available at no charge to HeritageCoin members at:
http://www.heritagecoin.com/auctions/PricesRealized.asp (membership is totally free).

The Heritage name is recognized worldwide for bringing unparalleled value to every consignor and bidder. Year 2001 sales exceeded $150 million and assets were approximately $30 million. HeritageCoin.com is the Internet's most popular and highly trafficked rare coin site, with over 46,000 registered members. http://www.HeritageCoin.com is the only coin site chosen twice by Forbes Best of the Web (1999 and 2001) as one of the 250 best websites on the Internet, and also won the most recent Numismatic Literary Guild award for Best Numismatic Internet Site.

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