Announcement: Sunday & Tuesday Internet Coin Auctions and Weekly World and Ancient Coin Auctions move to Heritage Live!

Our Weekly Internet Coin Auctions and World and Ancient Coin Auctions are closing with live, online auctions on HA.com's Heritage Live! platform beginning with the Internet Coin Auction that ends Sunday, September 21st and the World and Ancient Coin Auction that ends on Thursday, September 25th. Each lot is offered one at a time, in lot number order, in live auctions beginning at 8:00 PM CT. During this part of the auction, live bidders will be on Heritage Live! competing with each other and with previously placed Internet bids. The lot opens, requests live bids, and then closes when the bidding is finished. There is no change in how you place your secret maximum bids during the week the auctions are open on HA.com. In addition, once bidding on HA.com ends, 2 hours before the live sessions start, you still have the option to leave proxy bids through Heritage Live!

For more information about Heritage Live!, please visit HA.com/live. If you have any questions about this exciting format change, please contact us at 800-872-6467 or Bid@HA.com.

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Press Release - January 24, 2000

New Format Augments $40 Million in 1999 Rare Coin Auction Sales.

Majority of Bidders Successful In Heritage's New Exclusively Internet™ Auctions

Dallas, Texas: "In the first four months of our Exclusively Internet™ auctions, an astonishing 65% of bidders have been successful on at least one lot - racking up sales exceeding $700,000," reported Holli Hughes, Heritage's E.I. Coordinator. Heritage, the world's largest rare coin dealer and auctioneer, created the new category of weekly auctions last September at www.heritagecoin.com. "Our rapid growth is also attracting attention from consignors. One dealer offered to fill every sale from his inventory! We thanked him, but prefer a diversity of coins from many dealers and collectors."

According to Co-Chairman Jim Halperin, the Internet's role in Heritage's success is expanding. "When we released our Interactive Internet™ software in March, we knew bidding in our Signature Sales™ and Bullet Auctions™ would be popular; indeed, we've averaged over $3 million in Internet bids in recent sales, buying as much as 25% of the sale. We must close Internet bidding before our public auction sessions, so many high Internet bids are outbid by floor bidders. To address such disappointments, we created a new auction category for our Web bidders: Exclusively Internet™, with no floor action."

Added Brian Shipman, Heritage's Chief Internet Officer, "All Heritage auctions use the exact same software, including the same passwords, so familiarity gives our Web bidders the confidence to participate immediately. A new E.I. sale opens every Wednesday and closes every Tuesday. Bidders enjoy the full-color photographs and expert cataloging, and knowing the status of their bids at all times has made it easy to win. With sell-through rates as high as 95%, consignors are very happy."

With annual sales approaching $200 million, and auction revenues exceeding $40 million, Heritage is headquartered at 100 Highland Park Village, 2nd Floor, Dallas, Texas 75205, 1-800-872-6467

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